Peretz Chesal & Herrmann, P.L.

About Peretz Chesal & Herrmann, P.L.

Peretz Chesal & Herrmann, P.L. is a Miami intellectual property law firm at 2 S Biscayne Blvd, Suite 3200, where the practice is devoted to IP rather than spread across unrelated areas of law. The firm’s stated focus is captured in its own line: Intellectual Property Law is all we do. Every Lawyer. Every Day.

The work spans trademark registration and portfolio management, IP litigation, brand protection, anti-counterfeiting, licensing and entertainment matters, and IP audits or due diligence. On the trademark side, the firm handles clearance searches, application filings, renewals, assignments, watch services, licensing, opposition and cancellation proceedings, infringement disputes, and litigation. Its registration practice is global, with the firm reporting management of more than 2,000 active trademarks worldwide, and its enforcement work extends to federal IP litigation and Uniform Domain Name Dispute Resolution Policy proceedings. Copyright, patent, and trade secret matters are also part of the practice, including contract negotiations and anti-counterfeiting efforts.

Clients range widely. The firm is a participant in Amazon’s IP Accelerator program, and a substantial share of reviews come from Amazon sellers and small brand owners seeking trademark filings and Brand Registry support. Larger engagements appear in the firm’s case history, including a trade dress suit dismissed with prejudice within 10 days of filing, a $4.5 million settlement in a patent and false advertising case, a $1.8 million jury verdict in a copyright case, and a federal temporary restraining order against a disparaging domain name. Founding partner Steven Peretz has more than 30 years of IP litigation experience in federal courts, and the team also includes Michael Chesal, Albert Alvarez, Yekaterina “Katya” Fuchs, Ariel Rothschild, and Cynthia P. Castro. The firm operates in English and Spanish.

Reviewer feedback concentrates on responsiveness, organization, and speed. Clients describe quick email replies, clearly explained timelines, a fully digital workflow, and attorneys who keep them informed from filing through registration. Several reviewers credit named attorneys with patient guidance through what they expected to be a complicated process, and one long-term client noted the firm advised against a reactive legal move rather than pursuing additional billable work. The atmosphere reads as approachable and personal rather than institutional.

The limitations that surface are financial rather than technical. A small group of one-star reviews allege unexpected invoices, unclear costs, and disorganization, including a trademark filing that later encountered a conflicting mark and higher-than-expected fees. The firm has publicly disputed some of those accounts, stating it has no record of the engagements.