Apollo Sports & Entertainment Law Group

About Apollo Sports & Entertainment Law Group

Apollo Sports & Entertainment Law Group is a Charlotte law practice at 1300 Baxter St #100-B whose work centers on clients whose value often sits in creative output, brand identity, and public persona. The firm’s stated practice areas include sports law, entertainment law, music law, intellectual property, media law, corporate law, artificial intelligence, and motorsports law, with trademark searches among its listed trademark services.

Much of the work involves protecting and commercializing intangible assets. The firm describes representation across trademark, copyright, trade secret, licensing, right of publicity, branding, sponsorship, and endorsement matters, and frames intellectual property as frequently among a company’s most valuable assets - something proactive protection can reduce risk around, strengthen brand value, and open licensing opportunities for. The client list published on the site covers professional leagues and governing bodies, professional and collegiate athletes, recording artists and songwriters, production companies and entertainment companies, content creators, sports organizations, technology companies, and consumer brands. The practice also addresses newer territory, including NIL arrangements for collegiate athletes, rights of publicity, and ownership questions around content created with artificial intelligence.

Public feedback across the firm’s 17 reviews, which average 4.9, skews toward long-tenure relationships and word-of-mouth referrals. Reviewers repeatedly credit the team - and a lead attorney named in multiple reviews - with responsiveness, professionalism, and close attention to detail, and several describe multi-year or multi-project engagements rather than one-off matters. One reviewer recounts hiring the firm for a book deal with a major publisher and describes a contract that shifted significantly in the client’s favor after negotiation, including terms the client had not anticipated. Others emphasize practical, executable strategy, noting that the team pairs real entertainment and business experience with legal knowledge and has worked on domestic and international strategy, business structure, and IP. A fellow attorney also recommends the firm, and one long-term client describes two decades of corporate representation.

The overall picture is a boutique practice oriented toward business-minded counsel rather than high-volume general legal work.

The office is at 1300 Baxter St #100-B, Charlotte, NC 28204. The listed telephone number is +1704-334-7741. The practice website is apollogrouplaw.com.

Apollo clients commend accessible explanations and responsive legal guidance rather than reporting a pattern of unanswered inquiries. The favorable feedback emphasizes professionalism in working with the sports and entertainment practice, without a repeated service complaint.